Fintech App Rebrand
Full identity + UI kit for a fintech app.
Result: signups up 40%.
Brand & Identity Designer
I turn new startups into brands people remember.
Brand and identity designer with 6 years turning early-stage startups into confident, recognizable brands. Clarity over decoration.
About
A bit about me
Brand and identity designer with 6 years turning early-stage startups into confident, recognizable brands. I care about clarity over decoration — every mark, palette, and guideline earns its place.
Services
What I do
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Brand Identity
Strategy-first identity design — the foundation a startup builds every future touchpoint on. Designed in Figma.
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Logo Systems
Flexible logo systems that hold up across product, packaging, and motion — built and refined in Illustrator.
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Visual Guidelines
Clear brand guidelines your team can actually follow, plus motion and animation direction in After Effects.
Selected work
Recent projects
Coffee Roaster Packaging
Label system for a coffee roaster.
Result: picked up by 12 new stores.
Design Conference Event Brand
Identity + motion for a design conference.
Result: brought to life for 2,000 attendees.
Why me
Why work with me
Clarity over decoration
Every design decision has to earn its place — no trend-chasing, no filler.
6 years, early-stage focus
I know the pace and constraints of early-stage startups because I've worked inside them for years.
Built for what's next
Identity systems and guidelines designed to scale with you, not just look good on day one.
Process
How we'll work
- 01
Discovery
Understand your product, audience, and what your brand needs to communicate.
- 02
Strategy
Define positioning and the core idea the identity will carry.
- 03
Identity design
Explore and refine logo, color, type, and visual language in Figma and Illustrator.
- 04
Guidelines & delivery
Hand off a clear guideline doc and production-ready assets your team can run with.
Kind words
What clients say
“Maria understood our brand better than we did.”
Founder, fintech app
Who I work with
Ideal clients
Early-stage startups that know they need a real brand, not just a logo.
FAQ
Questions, answered
What's included in a brand identity project?
Typically strategy and positioning, a logo system, color and type direction, and a visual guidelines document — scoped to what your stage of company actually needs.
Do you design logos on their own, or only full identities?
Both. Some clients need a full identity system; others just need a solid logo system to build on. We'll scope it to what's useful.
What tools do you work in?
Figma for identity and system design, Illustrator for logo and mark work, and After Effects for motion and animation direction.
Do you work with companies past the early stage?
My focus is early-stage startups that are ready for a real brand rather than just a logo, but reach out and we can talk about fit.
How do we get started?
Email me a bit about your company and where you're at, and we'll go from there.
Contact
Let's talk
If you're an early-stage startup ready for a real brand, I'd love to hear about it.
Email me